Artist Content Planner

Artist Context

Share your context document.

Brand guidelines, visual references, sound identity. However you have it stored. Skip if you have nothing to hand.

Release Context — 01

Release Context — 02

Tell me about this release.

Release Context — 03

Release Context — 04

Optional. Themes, the story behind the track, anything release-specific.

Planning Window

Your Artist Identity — 01 / 05

Who is your listener?

Not your friends or family. Describe the real person who would genuinely seek out your music. Their age, lifestyle, what they care about, how they move through the world.

Your Artist Identity — 02 / 05

What makes you different?

Not what genre you make. What is it about you specifically that someone cannot get from anyone else? What do people feel when they hear your music that they do not feel elsewhere?

Your Artist Identity — 03 / 05

Where does your music live?

Think about the moments and places people will actually listen. Late night drives. Morning routines. Heartbreak. A workout. A specific mood or season. Describe the environment your music belongs in.

Your Artist Identity — 04 / 05

What do you want people to walk away feeling?

After someone listens to your release, what is the one feeling or thought you want them to carry? Not the message of the song. The feeling after.

Your Artist Identity — 05 / 05

What does your visual world look like?

Colours, textures, references, film directors, photographers, fashion — anything that captures the visual feeling of your music.

No BS

Let's Be Real.